Cookie Policy
Cookie Policy
This Cookie Policy provides detailed information on how Apparelux Pvt Ltd (referred to as "we," "our") ensures the security of your personal data and safeguards the rights of users ("Users," "You") of the Apparelux app (referred to as the "app") and its content.
1. What is a Cookie?
A cookie is a small file stored on your device, which helps enable various features and functionalities of our app. For instance, cookies allow us to identify your device, secure your access, and remember your browsing preferences when you revisit the app. This provides a seamless and user-friendly experience.
2. Why Do We Use Cookies?
We use cookies for several key purposes:
- To ensure the efficient and secure functioning of our app, enabling security features and detecting malicious activities.
- To understand, improve, and enhance the app's features and services, especially across different devices.
- To recognize returning users and personalize the experience.
- To track behavior and improve app convenience.
- To monitor and analyze traffic flow for statistical purposes.
- To show targeted advertisements based on your preferences.
3. What Cookies Do We Use?
Our app uses both long-term (persistent) and short-term (session) cookies. Persistent cookies remain stored on your browser even after you log out and help us recognize you during your next visit, while session cookies are temporary and expire once your browsing session ends.
Cookies Used by Us
- Strictly necessary cookies: essential for basic functionality, such as storing session data and enabling secure login.
- Preference cookies: remember settings like language or currency to improve experience.
- Analytical cookies: count users, track navigation, and improve app performance.
- Advertising cookies: used to create user profiles and display targeted ads.
Third-Party Cookies
- Advertising cookies from third-party companies track ad views; governed by their respective policies.
- Social media or network cookies may enhance your app experience. We do not access data collected by these cookies.
- Google Analytics or other platforms may be used to monitor app usage; data is stored by Google and may be shared with third parties. See Google Privacy and Cookie Policy for details.
4. How to Refuse or Block Cookies?
You can manage cookie preferences through our Cookie Notice. Clicking "Accept All" agrees to all cookies. You may block or delete cookies via app or device settings. Note: rejecting certain cookies may limit functionality. Essential cookies are necessary for basic app functions.
You can also request deletion of any data collected via cookies by emailing help@apparelux.in.
To opt out of Google Analytics without affecting app usage, consult relevant settings. For more info on deleting cookies and managing preferences, visit http://www.apparelux.in/.
